The Campari Group is a major worldwide player in the alcoholic beverage market with over 200 labels. They wanted to build a CRM system capable of handling precise requirements such as order management, point of sale statistics, promotional activities, and contracts. They also needed a partner capable of supporting them.

Business Challenges

Atos Origin was already a trusted partner and selected by Campari for its global presence and competitiveness. A joint work group was quickly established and selected the mySAP CRM Mobile Sales for its high data integration capabilities. A pilot group first provided valuable feedback for the optimization of the procedures and the rules of operation. The project then moved to all areas of Campari to support and stimulate the sale activities through Mobile Sales and Sales Analysis, supplying information on customer orders and tracking sales. This also involved the customization of some areas of non-standard functionality, such as the production of statistics for sales analysis and order tracking.

Now the company has one complete view on every customer. The benefits include better integration of the information, its greater availability to the sale force, the reduction of lead times for orders, a deeper understanding of the customer, a real increase of the number of the automatic incoming orders, and improved management of the customer profile. Other functionality can easily be added later through suite extension, demonstrating the vision of selecting one solution that has the flexibility to be able to grow and develop with the company.

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