“We place great importance on customer relationship management and ensuring that our customers have the highest possible levels of service from the outset, and Atos Worldline is helping us to reach that goal.”  Peter Gardiner, London Operations Director, Premier Inn

Premier Inn, part of Whitbread PLC, is the UK’s biggest and fastest growing hotel group.  Premier Inn promises a ‘Good Night Guaranteed’, a unique, no quibble money back guarantee, that encompasses all elements of a customers’ stay from the moment they check in to when they leave the hotel.
 

Business Challenges

An integral part of the Premier Inn brand is to offer guests a combination of quality and value for money in convenient locations.  A Business Account scheme is therefore a natural extension of the brand’s core proposition, because it rewards Business Account customers who have a mobile workforce with a wide range of cost control, convenience and efficiency benefits.

In 2007, Premier Inn decided to re-launch its Business Account scheme in partnership with Atos Worldline in order to increase loyalty and intimacy with existing and new Business Account users.  The contract involves delivering a complete end-to-end card scheme solution, including website innovations.

Solution

The four crucial capabilities that Atos Worldline delivers for both Premier Inn and its Business Account card customers are:

• Our experience working with major retailers and hospitality businesses, providing individually tailored solutions
• The world class technology that underpins our solutions to provide a flexible platform for expanding card offers in terms of both product range and into world markets
• Market leading credit checking, which results in a higher acceptance rate for individual card users (and which may otherwise undermine a card scheme)
• A unique business model that minimises or eliminates up-front capital investment in favour of pay-per-usage or merchant service charges.

Benefits

By integrating every Business Account process into one end-to-end service, Premier Inn is able to deliver tremendous added-value to both individual business travellers and their organisation as a whole. The headline benefits that our solution delivers are an increase in:

• The number of live accounts from previous year of 30.14%
• The number of live cards from previous year of 27.45%
• The number of transactions from previous year of 46%
• Increased spend through the scheme from previous year of 48%. 

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