The concept of ‘Customers in Control’ – a strategic business philosophy designed to give customers more potent command of their buying relationships with product and service providers – has been gaining ground in many industries.

And yet the UK banking sector seems cautious about the broader adoption of Customers in Control principles.

In this paper Atos Origin considers the critical issues that banks face, addresses problems regarding customer-bank relationships and, more importantly, explores how giving customers greater control will redress these problems effectively.

While it is extremely good news for the customer, there are also many potential wins for the bank – in terms of cost saving, revenue generation and addressing adverse customer perceptions that currently hamper some aspects of the industry.

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