Breakthroughs in the European Mobile Payments Market
This whitepaper from Atos Origin concludes that the future of Mobile Payments hinges on collaboration between Banks and Mobile Operators. It also makes predictions for the short, mid and long-term future of this new payment method.
Only through co-operation and joint initiatives will banks and mobile operators be able to offer consumers a compelling, secure and easy-to-use solution. Furthermore, the paper argues that stakeholders will also be able to offset the significant product development and marketing costs by pooling resources.
The paper also highlights the strategies that could emerge and disrupt the development of mobile payment. These could come from either telecoms companies, which could provide a quintuple play service – m-payment plus Internet, telephony, TV and mobile, or non-telecoms companies.
These companies, such as banks or retailers, which already offer financial/loyalty cards and mobile services to their customers through MVNO agreements, could offer a ‘killer bundle’, including a mobile handset and m-payment tools.
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