Beijing International MBA
The fast economic development in China, fuelled by the upcoming Beijing 2008 Olympic Games, provides a golden opportunity for the global sales force of Atos Origin to strengthen the sales skills needed to help fast-growing companies in China. Atos Origin announces that its Atos University Sales & Markets University forged a long-term partnership with Beijing International MBA at Peking University (BiMBA), one of the leading business schools in China.
Sales in Emerging Markets/Clients is Atos University Sales & Markets’ first overseas program. It forms an important part of our portfolio and is crucial to Atos Origin’s organic growth ambitions. The module is aimed at helping our global sales community develop the sales skills they need to help fast-growing companies and those in or looking to enter emerging markets, skills that are very different to those required for sales in commodity markets. As the capital of one of the world’s fastest growing economies, Beijing provides the perfect backdrop to take participants out of their comfort zone and challenge them with new perspectives and ways of thinking. It also helps to reinforce Atos Origin’s role as Worldwide Information Technology Partner for the Olympic Games. And partnering with BiMBA - Peking University, one of China’s leading business schools, offers access to world-class experts on succeeding in the business environment of a future powerhouse, knowledge that can then be applied elsewhere.
Patrick Adiba, Executive Vice President, Olympic Games & Major Events and Sales & Markets, at Atos Origin: “Our employees are at the heart of our business strategy and our fundamental purpose is to invest in them and develop their commercial skills to ensure competitive advantage for the future. Our objective is to increase sales performance, optimize our global knowledge management, and take a proactive approach towards sales performance in fast growing markets. Partnering with BiMBA, one of China’s leading business schools, offers us unique access to world-class experts on succeeding in the complex and dynamic business environment.”